Everyone is full of ideas at the beginning of the design process: we both know how we want things to turn out. The real challenge begins after the million-dollar idea—it's a huge obstacle to take those raw ideas and distill them into an amazing and intuitive interface.

Huge obstacles don't require complicated solutions, though. We find elegance and simplicity in logical answers. We've found that simple is always beautiful, and over-designing is our single biggest enemy. Our team's design reviews pare away unnecessary baggage, leaving us with an intense focus on creating clean and functional user experiences.

We approach every interface as users first and designers second. We don't want to confuse users with excessive flourish and we don't want to create anything that we wouldn't want to use ourselves. With these goals in mind, even complex design challenges become easier to solve.

Web Development

We know that execution doesn't stop with design, and neither does our attention to detail. We believe close collaboration between designers and developers yields the best results, and our team of talented developers knows how to turn our meticulously crafted designs into powerful, pixel-perfect web apps.

Our developers work closely with our designers to polish every interaction and bring their detailed vision to completion. They work together to add thoughtful touches—like a perfectly-placed animation—that make an amazing design instantly understandable and satisfying.

Mobile App-development

While we think the web is a great platform, we believe smart phones & tablets represent an incredible opportunity to build apps that reach beyond the desktop.

Our team knows how to create apps that don't just faithfully translate designs but are also exciting and responsive. Our expertise includes everything from audio and video manipulation to location and mapping services.

Strategy Consulting

Not all of our clients come to us with fully-formed ideas. Some of our best work has started with a rough idea and a slew of brainstorming sessions. If we think an idea and the people behind it are good enough, we love taking something from a napkin to the real world.

Involving us with your project from day one puts us right where we want to be: as partners and investors (even if not in the strict business sense). It takes some of the executive burden off of your shoulders, and lets us use our experience in the driver's seat to take your idea to the next level.

Usability Testing

Usability is the inverse measure of frustration caused by technology or other systems.

Usability testing is an irreplaceable usability practice that generates input about how real users interact with products and it brings to light the problems they might face in its usage. It focuses on measuring the capacity of a product to meet the needs of the intended users.

We can conduct both lab based and remote Usability Testing for:

• Web Portals
• Web Applications
• Desktop software
• Handheld
• Apple iPhone + iPod + iPad Apps
• BlackBerry Apps
• Google Android Apps
• Windows Mobile
• Touch screen Interfaces – Kiosks, ATM’s
• Employee Intranets
• PC Games
• Online games

Usability Consulting

A mission critical app or intranet typically houses an enormous amount of information and various important applications needed for running of smooth operations within an organization. The practicality of the intranet to the employees it caters to, rests on how usable the intranet and the workflows are. We can work with your current systems to improve them or create an intranet from scratch to meet the needs of your business.

Alternately, we can help your people improve the functionality of your intranet, create a standardized system, and improve the work flow while keeping it simple and easy for the employees to learn. We can work with your design and technical teams and aid them in the whole process while training and mentoring them to design and implement better.