Digital has changed the way we communicate. Let's discuss.

As consumers embrace new technologies and emerging channels, these provide newer means for marketers to connect with them. The key challenge for today’s marketers is to provide the right message at the right time through the right channel. Maintaining brand consistency, coordinating with multiple internal and external service providers, developing actionable insights that reflect a complete and accurate understanding of the customers and speed-to-market are clear challenges.

In a highly competitive business environment and rapidly changing customer behavior, companies need optimized and integrated marketing processes, systems and innovative platforms that will deliver customer-centric interactions.

Today’s marketers face the following challenges:

• Reducing cycle times for campaigns, product launches and content production
• Making the right decisions by leveraging large amounts of data and preparing a comprehensive snapshot of the customer
• The fast-changing expectations of an increasingly connected customer base
• New technology resulting in evolving touch-points
• Creating enhanced customer experiences, which foster loyalty and help the brand stay ahead of the competition
• Managing global as well as local marketing campaigns efficiently
• Increasing transparency and demonstrating returns on marketing investments

What Insigio Provides

We aim to bridge marketing and IT, providing reality-based innovations—delivered in partnership with our customers’ marketing organization, leveraging global best practices and deep domain expertise, thus enabling you to engage measure and optimize interactions with target audiences across all the touch-points. The solutions allow for enhanced marketing velocity, an overall increase in Return on Investment and enable you to tap the evolving digital channels such as mobile and social media marketing.

Insigio’s end-to-end approach covers the three aspects required to create a connected digital experience:

Engagement and Experience Creation

• Strategizing and designing to create compelling user experience that is consistent across all digital channels
• Enhancing digital engagement by leveraging social media, personalization and gamification techniques

Experience Assessment, Measurement and Insight

Processing vast amounts of data with speed - analyzing, measuring and co-relating to provide deep insights and facilitate data-driven decision-making with the following:

• Web analytics
• Social analytics and profiling
• Customer experience measurement and analytics

Experience Management and Delivery

• Planning, executing, measuring and optimizing marketing & communications initiatives
• Designing, implementing and supporting Marketing Resource Management solutions
• Multichannel campaign planning and operations, including targeting and personalization
• Managing web content

Business Value

We, at Insigio, help you leverage your digital channels to the fullest - enhancing user experience for individual channels, while ensuring consistent cross-channel messaging. We help you manage, monitor, analyze and optimize the experience over time - ensuring that your brand stays consistent, relevant and engaging.

Our solutions can help your brand with the following:

• Increased responsiveness
• Improved turnaround times
• Be consistent, interactive and responsive across touch-points
• Enhance customer experience and engagement
• Measure and optimize interactions with customers
• Leverage each touch-point to create a truly connected digital experience

Our Approach

By the following process, we enable you to listen to your customers, talk to potential clients, engage with relevant audiences and maximize revenue opportunities at every stage.

Discover

First, we listen to our clients. Our goal is to fully understand each client's business and the environment in which it operates. We start by carrying out stakeholder interviews, followed by an assessment of internal strategy documents and relevant materials. Then, we perform a competitive analysis and conduct heuristic and analytical reviews of our client's current digital activities. Finally, we look at the problem from the user perspective, where we engage in primary research to fully understand the target audience and how they want to interact with the brand online

Plan

Our planning process turns research into a clear set of consumer insights, user goals and business requirements. Along with user personas and scenarios, this information contributes to a strategic vision, defining the future digital state of the organization, as well as its messaging and brand positioning. We then set out a plan for bringing the vision to life. This includes feature prioritization, product roadmaps, connections, media and communications planning, and plans for evolving the internal organizational structure. Most importantly, the plan includes all the specific timelines, resource needs and workstreams required for the project to be successful.

Craft

In this phase, creative concepts are developed to support the overall strategy. In an iterative approach that supports innovation, we try lots of things, throwing out what doesn’t work and starting over until the results live up to the vision. Professionals from all disciplines work together to produce concepts, each bringing his or her unique perspective to solve the problem. Throughout the concepting phase, we create prototypes and test ideas with members of the target audience. The results are polished ideas based on a detailed understanding of the client’s customers and designed to make an impact.

Objectify

This is where we translate creative concepts into a full program that goes live. Implementation often includes a complex array of workstreams, tracks and activities, which can include interaction design, visual design, technology development, content and asset development and social media management. Our work in this phase tends to fall into three different categories, each with its own methodologies. Design and Development spans the creation of websites and applications; Production includes the development of content, copy, video, banners and other campaign assets; and Outreach encompasses social media management, blogger and influencer outreach.

Measure

It’s a numbers game, and we like it that way. While some people cringe at the thought of analyzing data, we love it. Seriously.

We go to great lengths to ensure that every initiative has defined Key Performance Indicators and metrics for success, building in analytics to measure program or platform performance. Our measurement expertise spans Web, campaign and social analytics, which are often made available to clients as interactive online dashboards. Our work also includes evaluating customer relationship management. We look at how customer data profiles can be used to create a better, more relevant experience for users that strengthens their connection to the brand.

Evolve

Based on the data we collect, we analyze all of our work, so performance can be improved over time. Multivariate analysis and test-and-learn methodologies are particularly important components of our approach to evolving client solutions. If it's an e-commerce experience, we want to see how we can continually drive conversion and increase average order size; if it's a subscription business, we want to look at how we can iteratively lower churn; if its campaign creative, we want to see how we can improve banner performance. By continuing to measure and evolve, we can improve ROI and show how digital drives business over time.