Services
Giving your brand the extra spark with a perfect balance of vision and creativity.
Insigio helps companies succeed in our increasingly digital world. We work to understand and translate user behavior into solutions that meet business and brand objectives.
Integrated marketing
Digitally-driven, integrated marketing solutions are essential for brands to succeed and remain relevant. We approach integrated marketing by first looking at user needs as they relate to the brand, and then build communications and behavioral plans within this context. The result is a clear strategy, including ideas that can be activated across all relevant channels.
Branding & identity systems
We help companies create and evolve brands, in order to achieve the positioning and perception that create long-term competitive advantages in the marketplace. We help our clients translate strategy into clear brand attributes, creating visual branding and identity systems that not only meet brand goals and resonate with target audiences, but are built to work in the multi-channel, digital environment in which most brands must now succeed.
Digital campaigns
audiences. Huge helps clients develop an overall marketing strategy grounded in audience insights. This strategy is then translated into a digitally-led creative platform that can be applied across all relevant touch points, from the Web to mobile, social and outdoor digital, and across paid, owned and earned media.
Mobile & emerging platforms
There was a time when owning a cell phone was a luxury. Today, more than 5 billion people own a cell phone and 70% would give up alcohol before surrendering their phones. Look around. With the explosion of mobile and tablet devices, mobility isn’t just a channel anymore - it’s a mindset. For marketers, this opens up new opportunity for a real-time connection with people wherever they are, both in the digital and physical world.
Insigio helps brands transition to mobile and succeed in the space. Our approach is simple: consider mobile from the beginning, not as an add-on, and approach everything with a mobile mindset. - Everything we do is mobile by design. And even though mobile technologies and consumer behavior are always changing, we’re always up to speed on the latest developments, so your brand is always taking advantage of the latest in mobile opportunity.
This experience extends to applications for tablets, connected televisions and gaming consoles as well.
Social Marketing
Forget Small talk, let’s build relationships
Insigio helps companies build ongoing, continuous relationships with consumers through effective use of social media platforms and by giving consumers the right tools for engagement and advocacy. We help build communities, undertake influencer outreach and develop viral marketing initiative. We can integrate social APIs into brand properties and build applications for Facebook and other social platforms.
Search Marketing
Search marketing is about being there when the consumer needs you. Every request is an opportunity. Whether they’re looking for your brand specifically, or a brand like yours, it pays to get there first. But the way we get there has changed. Mobile and social media have established themselves as indispensable parts of the mix. It’s important to have an agency that knows how to put these elements to work. That’s where we come in.
We approach search marketing from several perspectives: ensuring website design is optimized for search; developing sites to be search-friendly; devising a content strategy that maximizes inbound search traffic and guides the resulting audience to desired business objectives; using social media and alternative content types to drive search placements; and effective placement for searches made on mobile devices.
Digital transformation Solutions
We help enterprises navigate through the complexity and ambiguity of enabling a holistic digital transformation. We define a clear roadmap towards digital transformation after assessment audits w.r.to: Digital Assessment, Customer Experience Assessment, Social and Mobile Strategy Definition & Enterprise integration roadmap. Once we defined a clear roadmap, digital transformation can help you address your most significant priorities and achieve both internal and external benefits, in areas of Customer experience, Efficiency, Productivity & Innovation by delivering connected digital experience, integrated business processes and insightful business analytics.
Product development
Insigio partners with companies to concept, develop and launch new digital products that often become major new businesses. In some cases, these products are created as completely new brands. This work includes new mobile services, e-commerce offerings, content websites and Web application suites. Our approach marries the three critical components of new product success: an experience that’s likely to be embraced by users; a business model that drives significant ROI; and a technology and operational plan that allows the product to thrive as an ongoing operation.
Content development
Insigio’s content production team develops all content assets required for companies to communicate in the “always on” digital world. Content capabilities include video production, photography, animation and editorial development. For some clients, our content services are used to populate social media channels, for search optimization, to syndicate content, or to build branded media properties. In other cases, content enables companies to create information repositories that enable users to better research products or solve their own customer service problems.
Online Games & Animation
A simple, branded, fun and engaging game can help to spearhead a promotional campaign. Plug in some basic data collection and you have a powerful marketing tool to help expand your customer base. We provide complete custom web based Flash game design & development services. We cover everything from initial game concepts and layouts through to the finished game, including artwork, animation, coding and sound design. Plus we’re here to answer any questions and advise you every step of the way.
We produce online games for end clients as well as for marketing and advertising agencies looking to outsource game development. We can also fully integrate your finished game into the Facebook platform, as a Facebook application – giving you a greater reach and tools to harness the social power of Facebook for a social media campaign.
Illustration and 3D Visualization
With the metamorphosis of the web, more and more media will continue to flow in and out of virtual worlds. 3D portals, avatar representations, interoperable profiles, integrated games and education are fast transitioning towards mainstream. Forward thinking brands and businesses are now looking towards the “virtual” World to solve marketing and organizational challenges. With our strong technology background and creative capabilities we enable our clients to leverage the evolving nature of the web and solve tomorrow’s communication and consumer engagement challenges.
