Research & analytics

Our research team identifies audience needs, attitudes and behavior, in order to define why and how users want to interact with a brand. Our analytics group determines KPIs and analyzes interaction to continually improve the experience and effectiveness of each program.

• Focus groups & surveys
• Consumer clinics
• Usability studies
• Social listening & trend spotting
• Website, social & campaign analytics
• Dashboard & reporting tool Development

Strategy & planning

In the absence of strategic planning, digital marketing is like playing chess with a super computer. You’re bound to lose money the moment you initiate a campaign. We translate research insights into marketing and business strategy. Our team devises a clear plan to achieve core brand and business goals, from raising awareness and shaping brand perception to creating engaged user bases and catalyzing specific behavior.

• Brand planning & marketing
• Product strategy
• Business & organizational consulting
• Search strategy (SEO)
• CRM strategy
• Mobile strategy
• Social media strategy

User Experience

We are obsessed with simplifying the complex. We thrive on innovative, groundbreaking ideas. Like the best entrepreneurs, we employ a fail-fast attitude. We’re always trying new things, and if they don’t work, quickly coming up with a new idea.

Our interaction designers and content strategists create the architecture for platforms and experiences that are intuitive and enjoyable to use, while exceeding clients' business and marketing goals.

• User personas & scenarios
• Business analysis
• Content strategy
• Information architecture
• Interaction design
• Mobile experience design

Creative

We generate ideas that connect, create and fuel conversations online. We do this by taking an integrated approach to everything we do. Because here, there’s no room for silos. When we think big, we think as a team - filtering ideas across all in-house experts and talent, not just those with “creative” in their title. This provides us with a hothouse for big ideas that push our clients’ businesses, brands and reputations forward.

Our team develops brand experiences across multiple channels and digital touch points, with the goal of combining inspiration and usability to communicate clear brand messages that drive engagement and action.

• Creative conception
• Visual design
• Production & asset development
• In-store digital & mobile

Studio

Our Studio is dedicated to producing motion, photography, audio and editorial content for all platforms. Our specialist production team works to bring creative ideas to life on every platform required to reach the people who matter to our clients' businesses.

• Live-action & CGI
• Motion graphics
• Audio design
• Graphic design
• Print production
• Editorial content
• Interactive production
• Video

Technology

Ideas amplified by technology.

At the crossroads of technology and creativity, you’ll find us - an agency populated by a special combination of big thinkers and skilled technologists born and bred for the digital age. We generate ideas and strategies driven by consumer insight and amplified through an unparalleled mastery of technology.

We develop solutions for our clients that enable their business operations. We build systems to be scalable, stable and extensible, while delivering user-centric functionality. We work with client teams to identify and employ the right suite of technologies to ensure each solution is realized as intended.

• Rich Web apps
• Mobile Development
• Interface Design
• Business analytics
• Quality assurance
• Content management
• Social technology
• Media management
• E-commerce

Social media & communications

Insigio helps clients integrate social media into their business and marketing plans, providing the strategy, creativity and implementation required to create communities and engage key audiences in meaningful ways.

• Strategic planning
• Social platform maintenance
• Communications campaigns
• Media & influencer outreach
• Editorial & content development
• Community engagement
• Launch & technology communications